About
Shirley Cruz is a bilingual photographer, director, and cinematographer born and raised in New York City. Deeply influenced by her culture and the visual energy of the city, her work is rooted in bold storytelling and lived experience.
Her practice spans fashion, editorial, commercial, and lifestyle projects, bringing a cinematic sensibility to image-driven narratives. She has collaborated with brands including Dior, Tommy Hilfiger, and Outdoor Voices, and her work has been recognized by the Clio Awards and The Luupe.
Fluent in both still and motion, Shirley merges digital precision with the texture and emotion of film, creating visuals that feel sharp, intimate, and unmistakably her own.
She is also the co-founder of Extra Syrup, a New York City–based production company specializing in fashion, beauty, and lifestyle storytelling.
Clients
Adore Me
Allure Magazine
Amazon
Asana Rebel
AT&T
Attn:
Audible
Bare Necessities
Belvedere Vodka
Birdsong
Bulova
Byrdie
Caring Across Generations
Chivas Regal
Christian Dior
Citibank
Colgate
Color of Change
Conde Nast Entertainment
Cycle Media
Dazed Media
Dotdash/Meredith
Dr. Scholl's
Entertainment Weekly
Gibson
Glamour Magazine
GQ Magazine
Hermès
InStyle Magazine
J.Papa
JP Morgan Chase
K12
L'Oréal
Luminous Diamonds
LVMH
Make Up For Ever
Malka
Mike’s Hard Lemonade
Morning Brew
Motionographer
NAVY Hair Care
NBC Universal
Netflix
New York Magazine
Nike
Nordstrom
NYFW
Panerai
Page Six Style
Penske Media
People’s TV
PlayStation
Queen Collective
Real Simple Magazine Reu Labs
Robb Report
Rolling Stone Magazine
RSVLTS
Saga NYC
SC Johnson
Sephora
Shark/Ninja
Spotify
Tastemade
Tic Tac
Teen Vogue
Them.
The Cut
The Honey Pot Company
The New Yorker
The New York Times
The Spruce
The Wall Street Journal
Tommy Hilfiger
Townsquare Media
UBS
Vanity Fair Magazine
W Magazine
Wells Fargo
Wired Magazine
XXL Magazine